Executive Summary

Conditions

Treatment options
‍
Post-operative care

Post-surgical care tips

Surgical advancements

Patient stories

Before/after

Preventative care

Foot education

Health/fitness

Practice, serviced-area updates

Sports injury management

Blog

Patient Education

Educational Workshops
‍Plan and script
seminars, workshops, webinars

Serviced Areas
‍(locations)

Encourage followers to
share their own stories and questions
‍
Before-and-After Comparisons

Future Patient Testimonials + Reviews
(Patient Feedback Systems)
Success stories + design surveys

Existing Reviews
Reputation Management
Review Platforms. Actively manage and
solicit reviews on platforms like Yelp, Healthgrades, and Vitals

Interviews
Conduct and share interviews
with experts in the field

Behind-the-Scenes
Day-to-day operations

Collaborations
(Engagement and Community Building)
Partner with related influencers
or health professionals

Podiatrist Perspective
Insightful posts from Dr. Joseph sharing
his professional experiences and opinions

Quizzes, Q&A
Sessions

‍Press, Magazines, Press Releases
Share features and mentions in the media.

FAQ and Chatbot
For immediate responses

Educational Workshops
Plan, script, promote: seminars,
workshops, or webinars

Telehealth Consultations
Offer remote consultations,
providing tips and scripts

Networking and Partnerships
Collaborate with co-workers,
surgeons, practitioners, sports clubs,
and local businesses

Professional Presence
Assist in updating CVs, writing
abstracts for conferences,
and drafting presentations
for medical symposiums

Adding to
Chamber of Commerce
for Physicians
‍
Network
Other professionals, potential clients,
and community leaders
‍
Visibility
Chamber events, directories

Access
Workshops, seminars, resources

Community Involvement
Local initiatives

Handouts, Guides, Downloads
Foot conditions, surgery preparations,
and aftercare instructions

Performance Tracking
Metrics and KPIs (likes, shares, comments, follower growth, video views) to measure success and share, then make next set of content

Data Analysis + Business Performance Reports
Trends, relevant topics

Risk Mitigation + Platform Volatility
Algorithm changes or policy updates can drastically affect reach and engagement.

Audience Limitation
Older patients or different demographics, or specific community segments might not be active on these platforms.

Diversified Reach and Sustainability
A sustainable approach that doesn't depend on a single platform is essential for long-term growth.

Sustainable Growth
Ensures long-term growth and resilience.

Authority Building
Enhances credibility and professional authority.